可测量的营销效果
不管是政治营销还是商业营销：市场营销关乎交易与交互。而交易与交互是需要效果测量与评估的。DAGMAR模型自1961年就被开发为一种常规的方式来测量与评估广告效果。在之后的50年里，我们继续探寻每一个想法以提高营销活动的可测量性和精准度。数字营销提供了一个重新思考和重新发现测量方法的革命性机会。从这个宽视角来看，我相信这些市场的交易与交互的衡量也可运用腾讯智慧（Tencent MIND）的“可测量的效果”来诠释。在此，我强烈建议每一位营销人士都认真听一下腾讯智慧是说什么的，并观察它是如何做到了的。
It does not matter if it is for political marketing or commercial marketing: marketing is about exchange. Exchange should be measured. The DAGMAR model of 1961 was developed as an attempt to measure advertising in a formal manner. In the subsequent fifty years, we have investigated every idea brought forward with the thought of improving the precision and accuracy in the measurement of marketing effectiveness. Digital marketing offers a revolutionary opportunity to rethink and rediscover the measurement method. When looked at from this broad view, I believe the exchange of the marketplace is also included in the M of Tencent MIND. I highly recommend every marketer listen to what it says and observe how it performs.
